Summit — Rewards Optimization Startup
Summit started with a spreadsheet, a few rough ideas, and a simple question: how can we make smarter financial tools more accessible?
We didn’t have all the answers — so we built, tested, iterated, and kept moving. From mapping workflows to testing early prototypes, every step has been about learning fast and pushing forward, not waiting for perfect conditions.
Along the way, the idea started to get real:
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Placed 1st in our track at the New York Business Plan Competition (Capital Region)
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Finished 2nd overall in the Freirich Entrepreneurship Competition
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Built the brand, early user experience, and core systems from scratch
We’re still building — and still figuring it out. But every round of feedback, every pitch, and every late-night version made it better than the one before.
Senior Thesis — Mobile Payments & Household Consumption in Pakistan
My thesis started with a basic question: how does mobile money actually change the way people spend?
I built a time-series dataset from scratch using Pakistan’s Household Integrated Economic Surveys and central bank reports. Then I ran regressions to analyze how mobile payment adoption shifted consumption patterns across rural and urban households.
It wasn’t clean — the data was messy, the models were tricky — but learning through the obstacles made the work real.
Along the way, I built:
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A multi-year dataset on mobile finance and household spending
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An econometric model connecting mobile adoption to consumption
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A full thesis linking financial innovation to real-world behavior shifts
The process taught me how to work through uncertainty, not around it.
Branding & Market Communications — Client Consulting Project
This project was part of a client-focused class where we worked directly with real businesses on their brand communications.
We ran focus groups, gathered user insights, and helped build messaging strategies backed by real research. Along the way, we also created campaign concepts and creative materials to support the brand story. It wasn’t just about theory — it was about delivering ideas that felt true to the audience.
What I worked on:
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Leading user research to uncover brand gaps and refine positioning
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Building creative campaign ideas aligned with target audiences
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Delivering final strategic decks with actionable brand communication plans
The biggest takeaway: clear communication starts with listening carefully — not just trying to sound clever.
